In the days before social media and instant digital access, television served as the primary window into youth culture and emerging fashion trends. For the Mod movement of the 1960s, music television programmes like Ready Steady Go! and Top of the Pops weren't merely entertainment—they were essential cultural touchstones that broadcast Mod fashion into millions of homes across Britain, transforming regional style movements into national phenomena.
Ready Steady Go!: The Weekend Starts Here
When Ready Steady Go! first aired on Associated Rediffusion in August 1963, few could have predicted its transformative impact on British youth culture. With its famous slogan "The weekend starts here," the show quickly established itself as the authentic voice of young Britain and, crucially, as the visual showcase for Mod fashion.
The RSG! Look
Unlike the more mainstream Top of the Pops, Ready Steady Go! embraced an authentic approach that made it particularly influential in the Mod scene:
-
The Audience: RSG! famously featured real young people from the London Mod scene dancing alongside performing artists. Their authentic street style—from sharp suits and Chelsea boots for men to geometric shift dresses and bold patterns for women—was broadcast directly into homes across Britain.
-
The Presenters: Hosts like Cathy McGowan became style icons themselves. McGowan's mod hair, miniskirts, and distinctive fashion sense made her as influential as many of the musicians who performed on the show.
-
The Set Design: Even the visual aesthetic of the show, with its stark modern set and innovative camera work, reflected the clean lines and contemporary sensibilities of Mod design philosophy.
Fashion Moments That Defined an Era
Certain performances on Ready Steady Go! stand out as particular fashion milestones:
-
The Who's Explosive Appearances: Pete Townshend's bold target t-shirts and precision tailored jackets, Keith Moon's playful take on Mod style, and Roger Daltrey's perfectly cut shirts created a template for Mod fashion that many viewers eagerly emulated.
-
The Small Faces' Sharp Suits: When Steve Marriott and the band performed in their impeccable tailored suits and slim ties, they crystallised the clean-cut yet rebellious look that defined male Mod fashion.
-
Dusty Springfield's Modern Glamour: Springfield's appearances showcased how women's Mod fashion could be simultaneously bold and sophisticated, with striking eye makeup and geometric hairstyles complementing structured dresses.
Top of the Pops: Bringing Mod to the Mainstream
While Ready Steady Go! might have captured the authentic spirit of the Mod scene, Top of the Pops—which began broadcasting on New Year's Day 1964—played an equally important role in disseminating Mod fashion to a wider audience.
Mass Market Influence
Top of the Pops reached a broader demographic than RSG!, bringing Mod aesthetics to viewers who might never have encountered the style in their local communities:
-
Chart-Based Format: By featuring artists based on chart position rather than subcultural cachet, TOTP exposed mainstream Britain to Mod fashion through acts like The Kinks, Manfred Mann, and The Animals.
-
Regional Access: Before BBC2 and colour broadcasting, TOTP offered viewers in smaller towns and cities across Britain a glimpse of London fashion that would otherwise have remained inaccessible.
-
Commercial Impact: The show's massive viewership meant that fashion elements featured on TOTP quickly found their way into high street interpretations, accelerating the mainstream adoption of Mod style elements.
Iconic Mod Fashion Moments
Several performances on Top of the Pops stand out for their fashion significance:
-
The Kinks' Dandy Style: Ray Davies and the band brought a distinctive take on Mod fashion to TOTP, with elements like velvet jackets and ruffled shirts that pushed the boundaries of classic Mod tailoring.
-
The Rolling Stones' Evolving Look: The Stones' early TOTP appearances showed their transition from sharp Mod suits to more experimental styles, charting the evolution of mid-60s fashion in real time.
-
Cilla Black's Mod Reinvention: Black's fashion transformation from Liverpool girl-next-door to London Mod fashionista played out on TOTP, showing how the style could be adapted for a more mainstream female audience.
The Visual Elements That Defined Television Mod
Certain visual components appeared consistently across these television showcases, defining the Mod aesthetic for viewers across Britain:
For Men
-
The Perfect Suit: Slim-cut, three-button suits with narrow lapels became the gold standard, particularly in dark solid colours or subtle patterns.
-
The Button-Down Shirt: Crisp button-down shirts, often with penny collars, appeared on countless male performers and audience members.
-
The Iconic Footwear: Chelsea boots and loafers featured prominently, offering a sleek complement to narrow trousers.
-
The Statement Outerwear: Harrington jackets and parkas made frequent appearances, particularly in audience shots capturing authentic street style.
For Women
-
The Modern Silhouette: A-line shapes, shift dresses, and boxy cuts replaced the more structured fashions of the previous decade.
-
The Bold Patterns: Geometric prints, stripes, and colour blocking featured heavily, reflecting the contemporary art influences on Mod design.
-
The Statement Accessories: Oversized sunglasses, bold jewellery, and structured handbags completed the look for female Mods on television.
-
The Revolutionary Hemlines: Rising hemlines charted the progression of 60s fashion, with Mod style often at the vanguard of this sartorial revolution.
Beyond Fashion: How Television Shaped the Complete Mod Aesthetic
These television programmes didn't just showcase clothing—they provided a complete visual and philosophical template for the Mod lifestyle:
The Soundtrack
The musical performances on RSG! and TOTP created the essential soundtrack for Mod culture, connecting fashion choices to specific artists and genres. From the R&B influences of early Mod to the more psychedelic sounds of its later period, television helped cement the connection between musical taste and sartorial choices.
The Attitude
The confident, camera-aware stance of performers and dancers on these shows communicated the self-assured attitude that was as much a part of Mod style as any garment. This wasn't just about what you wore, but how you wore it—with absolute conviction and cool.
The Dance Moves
The distinctive dancing styles showcased on these programmes became an integral part of Mod culture, influencing how young people moved and presented themselves in clubs and dancehalls across Britain.
Television's Legacy in Modern Mod Style
The influence of these groundbreaking shows continues to resonate in contemporary interpretations of Mod fashion:
Revival Movements
When Mod experienced its major revival in the late 1970s with bands like The Jam, television again played a crucial role. Performances on Top of the Pops introduced a new generation to Paul Weller's sharp suits and attitude, directly referencing the original 60s aesthetic while adding contemporary elements.
Our collection of The Jam t-shirts and clothing celebrates this important revival period that brought Mod fashion back to television screens.
Documentary Influence
Documentaries and retrospectives about the original Mod scene have kept the visual archive alive, allowing new generations to draw inspiration from authentic 60s style as captured on these influential shows.
Contemporary Interpretations
Today's fashion designers and brands frequently reference the iconic fashion moments from these programmes when creating contemporary takes on Mod style. At Mazeys, many of our collections draw inspiration from these televised fashion moments while adapting them for modern wearers.
Creating Your Television-Inspired Mod Look
For those looking to capture the essence of television Mod style, several key pieces form the foundation:
Essential Men's Pieces
-
A sharp suit with narrow lapels and a tailored fit
-
Classic button-down shirts in solid colours or subtle patterns
-
Slim ties in dark colours or striking patterns
-
Chelsea boots or loafers for authentic Mod footwear
-
A versatile Harrington jacket for casual looks
Essential Women's Pieces
-
A-line dresses with clean, geometric lines
-
Bold patterned tops paired with simple bottoms
-
Statement accessories that echo the bold aesthetic of 60s television
-
Structured outerwear like ladies' Harrington jackets
The Enduring Visual Legacy
The fashion showcased on Ready Steady Go! and Top of the Pops during the 1960s created an enduring visual vocabulary that continues to influence contemporary style. These programmes didn't merely reflect existing fashion—they actively shaped it, broadcasting Mod aesthetics into homes across Britain and transforming a subcultural movement into a national phenomenon.
Whether you're drawn to the sharp suits of The Who on RSG!, the bold patterns popularised by female performers on TOTP, or the authentic street style of the dancing audiences, our range of Mod clothing allows you to create your own interpretation of this distinctive televised aesthetic.